Privacy Policy

Website: 7abetlive.com Last updated: 27 July 2026

1. Introduction

7abetlive.com (“we”, “us”, “our”, “the Site”) is an independent affiliate and information website providing news, reviews, comparisons and promotional bonus information relating to the online gambling industry. We are not a gambling operator — we do not accept bets, wagers, or deposits, and we do not offer gambling services ourselves.

This Privacy Policy explains how we handle information in connection with your use of the Site, in accordance with:

The UK General Data Protection Regulation and the Data Protection Act 2018
The EU General Data Protection Regulation (Regulation (EU) 2016/679)
The Privacy and Electronic Communications Regulations (PECR) (UK) and the ePrivacy Directive (EU), which govern the use of cookies and similar technologies

If you have any questions about this policy, contact us at support@7abetlive.com.

2. Data Controller

For the purposes of UK GDPR and EU GDPR, the data controller responsible for this Site is:

7abetlive.com Email: support@7abetlive.com

(If the Site is operated by a registered company or has a physical trading address, that legal entity name and address should be inserted here — this is generally required for full compliance.)

3. What Information We Collect

We designed this Site to minimise data collection. We do not operate any gambling platform, do not process deposits or payments, and do not require you to register an account or submit identity documents to use the Site.

However, like almost all websites, some limited information is generated automatically or provided voluntarily:

3.1 Information you provide voluntarily

If you email us (e.g. via support@7abetlive.com) or use a contact form, we receive your email address, name (if given), and the content of your message.
We do not request or knowingly collect financial information, government ID, or gambling account credentials.

3.2 Information collected automatically

Server logs: Our hosting provider automatically records standard technical data such as IP address, browser type, device type, referring URL, pages visited, and timestamps. This is standard web server behaviour and is used for security, troubleshooting, and aggregate traffic statistics.
Cookies and similar technologies: See Section 4 below.

3.3 What we do not collect

We do not collect special category data (e.g. health, religion, sexual orientation), and we do not knowingly collect any data from children.

4. Cookies and Tracking Technologies

We may use cookies and similar technologies for the following purposes:

Strictly necessary cookies — Site functionality, security. No consent required (exempt under PECR).
Analytics cookies (e.g. Google Analytics or similar) — Understand aggregate traffic and improve the Site. Consent required.
Affiliate/referral tracking cookies — Attribute clicks to gambling operator partners when you follow a link from this Site, so the operator can pay us a referral commission if you sign up. Consent required.
Advertising cookies (if applicable) — Serve relevant ads. Consent required.

On your first visit, you will be shown a cookie banner allowing you to accept, reject, or customise non-essential cookies before they are set, in line with PECR and the ePrivacy Directive. You can withdraw or change consent at any time via your browser settings or the cookie preference tool on the Site.

Third-party cookies: When you click through to a gambling operator’s website from one of our links, that operator’s own cookies and privacy policy apply once you land on their site — we do not control or take responsibility for their data practices.

5. Legal Basis for Processing (GDPR)

Where we process personal data, we rely on the following legal bases:

Consent — for non-essential cookies and analytics/affiliate tracking (Art. 6(1)(a) GDPR)
Legitimate interests — for basic server logs used for security and site integrity (Art. 6(1)(f) GDPR), balanced against your rights
Legitimate interests / pre-contractual steps — for responding to emails or enquiries you send us (Art. 6(1)(f) / 6(1)(b) GDPR)

We do not rely on automated decision-making or profiling that produces legal or similarly significant effects on you.

6. Affiliate Links and Third-Party Websites

This Site contains affiliate links to third-party gambling operators. If you click a link and later register or deposit with that operator, we may receive a commission. This does not affect the price or terms you receive from the operator.

We are not responsible for the privacy practices, content, or data handling of any third-party site you access via our links. We encourage you to review the privacy policy and terms of any gambling operator before providing them with personal or financial information.

7. Data Sharing and Recipients

We do not sell personal data. Limited data may be shared with:

Analytics providers (e.g. Google Analytics) to understand site usage — data may be processed outside the UK/EEA; where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses.
Hosting/infrastructure providers, who process server logs on our behalf.
Affiliate networks/tracking platforms, which record click-through and conversion data (typically pseudonymous — e.g. click IDs — rather than identifying you personally).
Legal or regulatory authorities, where required by law.

8. International Data Transfers

Where any data is transferred outside the UK or EEA (for example, to a cloud or analytics provider based in the US), we ensure appropriate safeguards are in place, such as the UK International Data Transfer Addendum or EU Standard Contractual Clauses, or transfer to a country benefiting from an adequacy decision.

9. Data Retention

Server logs are typically retained for a limited period (e.g. 30–90 days) for security purposes, then deleted or anonymised.
Emails and enquiries are retained only as long as necessary to deal with your query, unless a longer period is required by law.
Cookie data is retained according to the expiry periods set by each cookie (detailed in our cookie banner/preference tool).

10. Your Rights

Under UK GDPR and EU GDPR, you have the right to:

Be informed about how your data is used (this policy)
Access the personal data we hold about you
Request correction of inaccurate data
Request erasure of your data (“right to be forgotten”)
Restrict or object to certain processing
Request data portability
Withdraw consent at any time (e.g. via cookie settings), without affecting the lawfulness of processing before withdrawal
Lodge a complaint with a supervisory authority:
- UK: Information Commissioner’s Office (ICO) — ico.org.uk
- EU: your local Data Protection Authority

To exercise any of these rights, contact us at support@7abetlive.com.

11. Children and Age Restriction

This Site relates to gambling industry content and is intended solely for individuals aged 18 or over (or the legal gambling/majority age in your jurisdiction, if higher). We do not knowingly collect data from anyone under this age. If you believe a minor has provided us with information, please contact us so we can remove it.

12. Responsible Gambling

We promote responsible gambling. Gambling can be addictive — please play responsibly. Support resources include:

BeGambleAware (UK) — begambleaware.org
GamCare (UK) — gamcare.org.uk
GAMSTOP (UK self-exclusion) — gamstop.co.uk

13. Security

We take reasonable technical and organisational measures to protect any information we hold from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. The “Last updated” date at the top of this page will indicate when changes were made. Continued use of the Site after changes constitutes acceptance of the revised policy.

15. Contact Us

For any questions, requests, or complaints about this Privacy Policy or how your data is handled:

Email: support@7abetlive.com